Social Media is Not Just for Fun A Perspective from Malappuram
I still remember sitting at home scrolling through Facebook years ago and it was literally just good morning images, random quotes, and cousins tagging each other in memes. That was social media for us back then. Nobody here took it seriously as anything more than a way to pass time. Businesses weren’t on it, professionals weren’t using it, and the idea of someone from Malappuram actually building something through social media felt almost laughable at the time.
But something shifted. Slowly at first, then all at once and living here, I got to watch that shift happen right in front of me. And honestly it’s one of the most exciting things I’ve witnessed growing up in this town.
What Social Media Looks Like in Malappuram Today
These days when I open Instagram or scroll through Facebook, it feels completely different from what it used to be. I see familiar streets, familiar faces, and familiar places but now with a whole new energy around them. The biriyani shop near my area that used to rely purely on regulars now has reels showing their kitchen, their portions, their process and people are sharing it, saving it, coming in because of it.
The small boutique down the road that used to wait for customers to walk in is now taking orders through DMs from people three towns away. A local event that would have needed banners all over the street to get attention is now getting hundreds of views on WhatsApp status before the morning is even over.
This is the reality of Malappuram right now. And it genuinely makes me happy every single time I see it because I know what this town is capable of when people start using the right tools the right way.
The Problem Nobody Talks About Openly
Here is the part that I think about a lot though. For every business in Malappuram that is using social media well, there are ten others that are posting without any real direction. Random photos with no thought behind them. Captions that say nothing meaningful. Posting three times one week and then disappearing for a month. No understanding of who they are talking to or what those people actually care about.
And I want to be very clear that’s not a criticism of the business owners. Running a shop, managing staff, handling customers, keeping everything together — that already takes everything a person has. Learning the strategy behind social media on top of all that is a lot to ask. The gap isn’t about effort or intelligence. It’s just about access to the right knowledge and the right guidance.
This is exactly where a digital marketing executive steps in and makes a real difference. Not to take over someone’s business voice, but to give it structure, consistency, and a direction that actually connects with the right people.
What a Digital Marketing Executive Really Brings to Social Media
A lot of people think social media management is just about making things look pretty. Nice graphics, good photos, clean feed and yes, visuals matter. But that’s honestly just the surface of what a digital marketing analyst actually does when handling a brand’s social presence.
It starts with understanding the audience. Who are the people you’re trying to reach? What do they care about? What makes them stop scrolling? What kind of content makes them feel something curiosity, hunger, trust, excitement? These are questions that need real answers, not guesses. And finding those answers requires looking at data, studying behaviour, testing different approaches, and being willing to change direction when something isn’t working.
Then comes consistency which is probably the hardest part for most businesses to maintain on their own. A digital marketing executive builds a content calendar, plans ahead, makes sure the brand shows up regularly so the audience doesn’t forget it exists. Because on social media, out of sight genuinely means out of mind.
And then there’s the tone. Especially here in Malappuram the way you speak to your audience matters so much. People here connect with content that feels local, that sounds like it comes from someone who actually understands them. Generic content that looks like it was copied from a big city brand simply does not land the same way here. A good digital marketing executive understands that and shapes every piece of content around the specific culture and personality of the place.
Why Local Understanding Changes Everything
This is something I feel strongly about because I’ve lived it. Growing up here, I know how Malappuram thinks, what it values, how people talk to each other, what makes a local audience trust a brand versus scroll right past it. That kind of understanding isn’t something you can learn from a textbook or pick up from a course alone it comes from actually being part of this community.
When content feels like it was made by someone who genuinely gets the local culture, people respond to it differently. They share it. They comment. They tag their friends. They walk into the shop because they felt something watching that reel or reading that caption. That emotional connection is what separates content that performs from content that just exists on a page.
A digital marketing executive who understands Malappuram doesn’t just create posts they create conversations. They build a presence that feels like a natural part of the community rather than an advertisement forced into someone’s feed.
The Opportunity Is Already Here
Malappuram has everything a business needs to succeed on social media. The culture is rich and interesting. The community is tight and engaged. The younger audience is very much online and very much open to discovering local brands that speak their language. The energy is here it just needs to be channelled properly.
The businesses that figure that out now, that invest in building a genuine social media presence with the right strategy behind it, are the ones that will have a real advantage in the next few years. Because social media isn’t slowing down. It’s only becoming more important to how people discover, trust, and choose where to spend their money.
And for a town like ours that is growing faster than most people outside of it even realize that opportunity is massive. All it takes is showing up with intention, speaking with authenticity, and having someone in your corner who actually knows what they’re doing.
That’s the kind of work I want to do. Right here. For the businesses and the people of this town that I’ve always called home.
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